Which of the following is an advantage of conducting qualitative interviews?

Conducting qualitative interviews offers the advantage of building a relationship with stakeholders. This personal interaction fosters trust and open communication, allowing stakeholders to share their views and insights more freely. Building rapport through qualitative methods can lead to richer, more nuanced information since stakeholders often feel more comfortable discussing their thoughts and experiences in a one-on-one setting.

This relationship aspect is crucial in business analysis, as understanding the stakeholders' needs and motivations often requires a depth of discussion that is facilitated through interpersonal connections. The insights gained through such relationships can be invaluable for successfully aligning project goals with stakeholder expectations.

While it is true that qualitative interviews capture extensive perspectives, and can provide deep insights, the direct benefit of relationship-building tends to enhance the quality of information shared, leading to better analysis and decision-making.