BCS Certificate in Business Analysis Practice Exam

A Business Activity Model (BAM) is a visual representation that captures and illustrates the expected activities and processes of a business. This model helps stakeholders and analysts to understand the workflows, interactions, and key processes within an organization. By clearly outlining the activities, it provides insight into how the business operates, facilitating discussions on efficiency, improvement, and alignment with strategic goals.

This focus on the expected activities enables teams to identify areas for process re-engineering or optimization. It also supports effective communication between various stakeholders involved in the business analysis, ensuring that everyone has a common understanding of operational objectives and workflows. The emphasis on activities rather than outputs or schedules makes it a valuable tool for exploring the operational aspects of a business rather than its financial forecasts, product specifications, or project management timelines.