Which of the following describes the components of a Customer Journey Map (CJM)?

The choice that describes the components of a Customer Journey Map (CJM) includes Role, Persona, and Touchpoints. A Customer Journey Map is a visual representation that helps to illustrate the experience a customer has with a product or service throughout their interaction with a business.

In this context, the "Role" refers to the position of the customer in relation to your business, which helps to understand their motivations and behaviors. The "Persona" is a semi-fictional character representing a segment of your customer base, which encapsulates the needs, goals, and challenges of different types of customers. This helps in tailoring marketing strategies and product design to better meet their needs. "Touchpoints" are the various points of interaction between the customer and the business across multiple channels, such as websites, social media, customer service, and more. Understanding these components is vital for businesses aiming to improve the customer experience, as they highlight how customers engage with a brand over time.

The other options include components that do not align with the primary elements of a Customer Journey Map. They revolve around different frameworks or methodologies rather than directly addressing the structured components that define a CJM.