What is the purpose of a business case?

The purpose of a business case is fundamentally about making informed decisions regarding investments in projects. It serves as a vital document that justifies the necessity of the project by clearly outlining the anticipated benefits, the associated costs, and potential risks involved. By presenting this information, stakeholders can evaluate whether the proposed project aligns with organizational goals and whether the expected returns justify the investment.

A business case provides a comprehensive analysis that aids in understanding the rationale behind the project. This includes not just financial implications but also strategic alignment, potential impact on the market, or improvement of processes. This holistic approach helps decision-makers discuss the merits and challenges of pursuing the initiative, ultimately guiding them to make a well-reasoned choice.

In contrast, the other options do not encapsulate the essence of what a business case is intended to achieve. Daily tasks, project timelines, and team roles are relevant aspects of project management but do not address the justification for the project's viability or necessity in the business context.