What is the primary purpose of an empathy map?

The primary purpose of an empathy map is to visualize user needs and experiences. This tool is specifically designed to help teams understand the perspectives of users by capturing their thoughts, feelings, pains, and gains. By synthesizing this information, teams can develop a deeper empathy for users, allowing them to design better products or services that meet the actual needs of their target audience.

An empathy map typically consists of sections that encourage stakeholders to reflect on what users say, think, do, and feel. This structured approach to user insight helps teams align their understanding of the user experience, leading to more informed decision-making in product development.

Engaging in this process ensures that the user's voice is central to both the design and development phases. Understanding user experiences is crucial in business analysis, as it guides teams towards creating effective solutions that resonate with users.