What is the key feature of the Double Diamond model in Design Thinking?

The key feature of the Double Diamond model in Design Thinking is the incorporation of both divergent and convergent thinking processes. The model divides the design process into two main phases, each represented by a diamond shape. The first diamond represents the discovery phase, where divergent thinking is used to explore a wide range of ideas and understand the problem space deeply. This phase encourages creativity and exploration, generating many potential solutions or insights.

In the second diamond, the convergent thinking process comes into play, where the focus shifts to refining these ideas and narrowing them down to the most promising solutions through evaluation and synthesis. This dual approach of alternating between exploring a broad range of ideas and then narrowing them down is fundamental in creating effective and user-centered designs.

This interaction between divergent and convergent thinking allows teams to innovate while ensuring that the solutions developed are viable and aligned with user needs. The model is particularly valuable because it balances exploration and focus, fostering creativity while still guiding the project toward a practical outcome.