What is a primary purpose of qualitative interviews in business analysis?

The primary purpose of qualitative interviews in business analysis is to elicit facts and information from stakeholders. This method allows for in-depth discussions that uncover insights, perceptions, and motivations that are not easily quantifiable. Through open-ended questions and interactive dialogue, qualitative interviews provide rich, descriptive data that helps analysts understand stakeholders' needs, aspirations, and the context surrounding their requirements. This depth of understanding is essential for making informed decisions and developing solutions that align with the stakeholders' expectations and organizational goals. By focusing on the subjective experiences and perspectives of individuals, qualitative interviews facilitate a more comprehensive analysis of business scenarios, ensuring that the solutions developed are relevant and accurately targeted.