What is a key disadvantage of qualitative interviews?

Qualitative interviews involve in-depth discussions that aim to gather rich, detailed insights about participants' perspectives and experiences. One of the key disadvantages of qualitative interviews is that they are often time-consuming. Preparing for the interview, conducting the interview itself, and subsequently analyzing the data can require significant investment in terms of hours and resources. This time constraint can limit the number of interviews that can be conducted and may impede the ability to gather a broader range of data, making it challenging to achieve representative or comprehensive findings.

In addition, while the process captures deep, nuanced information, the time required to conduct and analyze these interviews can lead to delays in project timelines and can complicate resource allocation. Thus, while qualitative interviews can yield valuable insights, the time-intensive nature of such methods poses a notable challenge in business analysis contexts.