What does the 'RAG' assessment in CJM typically refer to?

The 'RAG' assessment in Customer Journey Mapping (CJM) typically refers to the Red, Amber, Green coding system. This method is widely used to evaluate and visualize the status of various elements within a project or analysis.

In the context of CJM, these colors help stakeholders quickly assess the health or performance of different stages or touchpoints in the customer journey.

• Red indicates critical issues that require immediate attention.

• Amber signifies potential problems that may need monitoring or proactive management.

• Green shows that everything is functioning as planned, with no significant issues.

This color-coded approach provides a clear visual overview, facilitating decision-making and prioritization for necessary actions to improve the customer experience. Using Red, Amber, Green helps teams to effectively communicate and focus on critical areas that might impact customer satisfaction or project success.

The other options, while they may represent meaningful concepts in different contexts, do not align with the standard terminology recognized within CJM frameworks.