What does SWOT analysis primarily summarize?

SWOT analysis primarily summarizes the strengths, weaknesses, opportunities, and threats related to a business or project. It is a strategic planning tool that evaluates both the internal and external environments.

The internal environment refers to factors within the organization, such as resources, capabilities, and processes that can be categorized as strengths or weaknesses. The external environment encompasses aspects outside the organization, like market trends, competition, and socioeconomic factors, which are identified as opportunities and threats.

By providing a comprehensive view that includes both internal and external factors, SWOT analysis helps organizations identify their current position and develop strategies for improvement or growth. This holistic approach facilitates informed decision-making and strategic planning.