The Balanced Scorecard aims to connect various aspects of a business to its:

The Balanced Scorecard is a strategic planning and management system that organizations use to translate their vision and strategy into actionable objectives across various perspectives. The primary aim is to align business activities to the vision and strategy of the organization, ensuring that all levels of the organization are working toward common goals.

By focusing on vision and strategy, the Balanced Scorecard helps organizations clearly define what they are trying to achieve and provides a structured framework for performance measurement. It encompasses multiple perspectives such as financial, customer, internal business processes, and learning and growth, all of which are interconnected and directed towards fulfilling the overarching vision and strategic goals of the organization. This alignment is crucial for long-term success and effectiveness in achieving desired outcomes.

In contrast, while product development, market analysis, and customer feedback are important aspects of a business, they do not encompass the wider strategic framework that the Balanced Scorecard is designed to support. Focusing solely on these areas may lead to tactical improvements without ensuring overall alignment with the organization's vision and strategy.