What is the primary purpose of gap analysis?

The primary purpose of gap analysis is to compare the current state with a target state. This process involves assessing where an organization currently stands in relation to its desired future state or goals. By identifying the differences or 'gaps' between the two states—current and target—organizations can better understand what changes or actions are necessary to achieve their strategic objectives.

Gap analysis acts as a foundational tool in business analysis, allowing teams to pinpoint areas for improvement and prioritize initiatives that will help bridge those gaps. This method is essential for strategic planning, as it provides insights into what resources, processes, or capabilities need enhancement or development.

The other options, while they touch on important aspects of business activities, do not encapsulate the primary function of gap analysis. Developing new marketing strategies, enhancing user interface design, and implementing technology upgrades are all activities that may be outcomes of the insights gained from a gap analysis, but they do not define its primary purpose.